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But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

Digital marketing strategies work for B2B as well as B2C companies, but best practices differ significantly between the 2. Here's a closer look at how digital marketing is used in B2B and B2C marketing Digtal Marketinf strategies. Use custom data from your app to power timely, relevant marketing campaigns. This is an excellent example of what marketing content can look like when you know your audience intimately. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns. A digital marketing strategy is the creation of an overarching plan to achieve certain goals and aims for a business. It will draw on cross-channel planning — PPC, social media, content creation, SEO — across a period of time to deliver the best results for your business. Essentially, your ads are targeted to audiences seeking a particular product or item. How much it costs to run an ad or promote your search results will depend prima...